Lufthansa goes Silence

The "Lufthansa New Workspace" is a flexible bureau concept.
Erler & Pless, Matrix Frame Dealer in Hamburg, was asked to optimise the acoustics in all Lufthansa offices.
Double sided frames, Matrix Frame Profile 50, were installed and 50 mm acoustic foam blankets inside. This creates the ideal room acoustic, where employees can have meetings and phone calls without disturbing each other.
The fine structure white powder coat matches the furniture, while the beautiful fabric prints gives the offices the right atmosphere.


Restaurant with a View
Newsletter 12 August 2020

Erler & Pless installed 3 panoramic Matrix Frame Light boxes equipped with adjustable RGB LED's.

This enables the light boxes to mimic the sunlight according to the time of the day, to create the perfect environment to enjoy the seafood at Gosh Restaurant at Hamburgs' Central Station.

Let there be light US
Newsletter 1 August 2020

The Swiss Centro Commercial added 18 meter long Matrix Frame Light Boxes near the escalators, while showing tree tops in early spring. They also emit lots of extra light to make the spaces more alive.

Christinger & Partners AG located in Schlieren near Zurich signed for the design and installation.

Get The Rebel Look
Newsletter 28 November 2019

Bannershop, a distributor of Matrix Frame is Australia is currently rolling new fabric frames to 170 stores for Rebel – the largest sports retailer in Australia  To date over 3.600 frames have been ordered and are in the process of being manufactured and installed, predominately non-illuminated but with light boxes being used for Hero statements at the front entry of the stores. 
 
Every store gets 30 non-illuminated frames 1200 x 900mm which are installed above the stock level, and attach to the retail racking using custom brackets.  This is to identify different areas of the store and to act as way finding signage. As store layouts change so can the location of the frames and the message that they display, giving Rebel a system that will not go out of date.
 
Many of the illuminated hero statements are on wheeled bases allowing to stores to adjust the location of the light boxes and change the look of the window displays.


Sound & Vision
Newsletter 2 November 2019

The Netherlands Institute for Sound and Vision (Dutch: Nederlands Instituut voor Beeld en Geluid, or short, Beeld en Geluid) is a cultural archive and museum located in Hilversum.

The Institute for Sound and Vision collects, looks after, and provides access to over 70% of the Dutch audio-visual heritage. In total, the collection of more than 1,000,000 hours of television, radio, music and film began in 1898 and continues to grow daily, making Sound and Vision one of the largest audiovisual archives in Europe.

Matrix Frame freestanding frames SEG fabric graphics are used to guide visitors through the museum. On the graphics are images taken through the colored 3D glass sheets that cover the building.

Leven! Magazine of Discoveries
Newsletter 10 October 2019
Leven!, the Dutch word for Live, is the most beautiful regional lifestyle glossy of The Netherlands. It is published quarterly with a circulation of 15,000. For each new edition of Leven!, a Matrix Frame Light Box with the new front cover is revealed, marking the start of the magazine distribution. 
America Today
Newsletter 16 September 2019

America Today – The brand inspired by the American College Lifestyle

Since 1989, America Today is the place to shop for American brands. Eastpak, Levi Strauss, Wrangler and Russell. America Today was the first place to sell these in the Netherlands, and currently has established over 70 stores and active web shops in the Netherlands, Belgium and Germany.

Matrix Frames are built into heavy black wooden frames throughout the stores. For more than nine years America Digitaal Druk, in The Netherlands, printed the America today's campaign graphics. 

 
Time Line
Newsletter 12 August 2019

The Pieterskerk is a late-Gothic church in Leiden dedicated to Saint Peter. It has been at the heart of Dutch history for nearly 900 years.

The Pieterskerk was traditionally the main church of Leiden. According to tradition, a chapel was founded on the site of the church in 1121, dedicated to Saints Peter and Paul. It was the court chapel of the Counts of Holland, who resided near the present Gravensteen. 

The history of the Netherlands runs through the Pieterskerk in Leiden. With the new timeline installation at the Pieterskerk, you can stroll through the centuries and experience the history for yourself. Literally, because where you walk in the Pieterskerk you very likely step in the footsteps of Earl Floris V, Rembrandt van Rijn, John Quincy Adams, Winston Churchill, Nelson Mandela or Princess Beatrix of The Netherlands. 

Matrix Frame is the proud producer of this timeline that starts in 1121 and runs through 2021. This digitally printed SEG fabric banners are beautifully inserted in Matrix Room Divider frames. As a special feature, all of the frames are mounted with wheels that glide over the uneven floor made out of tombstones.
Eugenio Recuenco 365
Newsletter 15 July 2019

The Madrid-born Eugenio Recuenco, one of the best fashion photographers, celebrates his fiftieth birthday with an exhibition in Fuenlabrada – Madrid, where he portrays the best of his career. It is untitled 365°: A trip to contemporary history captured in photographs.

While each photo is interesting by itself, there is certainly something that makes his project special; which is the total dimension of the work.

The grandiosity of this project is a kind of disruption: 366 images, 8 years of work, 120 models, a team of 300 people and the vision of a unique photographer, Eugenio Recuenco. All this to create one of the most spectacular exhibitions that have been seen in Spain.

Project "365" – Can light boxes bring life to 366 images?

The work is conceived based on independent light boxes that backlight the photographs smoothly. The frames of the photographs are attached to each other to extend and seize the different spaces where it is exposed. The works are interconnected between them and their presentation in mouldable and is not subject to a certain external lighting.

In each of the pictures, the story that it tells is as important as the place where it shown.
A box almost four meters high by more than two and a half feet wide and deep with a tiny window through which the stimuli from outside arrive.

MEEVO and PONGS were chosen by CLOROFILA DIGITAL as technological partners in this impressive project. They have collaborated in the definition of textiles and supply of the perfect components such as profiles and lightning technology suitable for the success of this exhibition.

CLOROFILA also use the MEEVO’s solutions for the  perimetral seam finishing of the printed panels for SEG.

CLOROFILA DIGITAL has chosen ARTIST MAMBO LIGHTBOX backlit textile from PONGS for printing with its latest generation latex technology, MEEVO POWER LED technology for lightning, and MATRIX PROFILE 100 LIGHTBOX for framing. The result of the printing and assembly of the exhibition made by CLOROFILA DIGITAL was astonishing.

The tremendous success of the exhibition made in Madrid and it’s planned to move later to Berlin and New York

Watch the video 


Medieval Gardens
Newsletter 1 July 2019
The Importance of Gardens in the Middle Ages.

In Medieval Gardens, earthly paradises in the East and West, artworks and archaeological finds together present a picture of the luxuriousness, importance, and diversity of gardens in the worlds of the Christian West and Islamic East between 1200 and 1600. The exhibition bridges the gap between the gardens of Western and Eastern culture, revealing striking similarities. Gardens played an important part in people's lives in that era. They were not only sources of food and medicine, for instance, but were also ideal settings for recreation, hunting, and courtly love.

America Digitaal Druk BV produced 31 Matrix Frames and digital printed SEG banners to make this exhibit a success.
 

Discover Boss Black and White
Newsletter 15 June 2019
HUGO BOSS is one of the leading companies in the premium segment of the global apparel market. The BOSS and HUGO men's and womenswear lines not only cover business, casual and athleisure outfits, but also elegant evening wear for special occasions. 

Their claim: "No matter what the day brings, our customers should be perfectly dressed in every situation and for every occasion." 

For its fall/winter 2018 campaign for its BOSS product line, they worked with acclaimed fashion photographer David Sims. Shot entirely in black and white, the images make the clear statement that today's men and women may follow different paths, but they are of one mindset - and both equally a BOSS. The campaign is centered on the core BOSS brand values of ambition, precision and style.

To help implement the worldwide campaign for the BOSS flagship stores,
Matrix Frame was called on to produce more than 1,100 frames and SEG graphics at 3 different profile widths, powder-coated in two special BOSS colors.

The campaign included digital printing of 81,730 SF / 7.430 m2 of fabric graphics divided over 28 different images and 219 different sizes. And this complex logistical operation was achieved with an error margin of only 0.2%. 

Under Armour Wuxi Flagship Store
Newsletter 7 May 2019
Under Armour, the second largest sportswear brand in the US, is accelerating its expansion into China. CEO Kevin Plank sees China as a vital component of his vision for Under Armour to achieve US$ 7.5 billion in global revenue.

"This market is incredibly hungry for the Under Armour brand," stated Plank during a TV interview in Beijing in early September. "China is a massive, explosive opportunity for us. Without question we believe China alone is a billion-plus dollar market opportunity for the brand."

Matrix Frame China is proud to supply Under Armour with profile 75 light boxes, frames and prints at their flagship store in Wuxi, a city of almost 5 million just 70 miles north west of Shanghai.  







 

 

How to Tie a Bow Tie
Newsletter 16 May 2019
The Belk department store has over 3.200 piece of this Matrix Frame displays in their more than 300 stores across the south eastern United States.

From wall-mounted and column-wrapped light boxes to a large variety of freestanding frames, Belk has truly embraced the power of large format fabric displays to promote the brands they carry, or to provide unique product tips and tricks at the point of sale. a

All frames and banners produced by XP Retail, Charlotte, NC

 
It's Spring, Time to Grow!!
Newsletter 16 April 2019
In the spirit of new growth, we are excited to introduce Profile 127.

At just 5 inch (127mm), Profile 127 is our slimmest double-sided light box. The inside of the frame features a curved arc with a white powder coat finish to ensure a perfect light distribution to the sides of the fabric graphic.

But don't let it slim physique fool you. Profile 127 is as sturdy as they come. With its state-of-the-art design, Profile 127 does not need any support bars up to 10x10 feet (3x3 meter).

Use Profile 127 with our Matrix Frame BIPS LED Modules to create a perfect slim double-sided light box in your retail or office environment.

Profile 127 is in stock and available immediately, so grow your sales with the newest Matrix Frame Light Box!
Click here to Watch the Video
 
The Fabric of Success
Newsletter 8 April 2019
Fisher Textiles is the leading supplier of fabric for digital printing. They have been at the forefront of fabric solutions to the digital printing industry since 1988. 

Matrix Frame USA was excited to partner with Fisher on their booth for SGIA Expo 2018. Working with an existing two-story tradeshow booth, Matrix Frame re-engineered the structure by removing the existing plexiglass rails and replacing them with custom-fit double-sided, two-inch Profile 50 extrusion with LED light sheets.  

An innovative integration of light boxes and structure, the booth beautifully highlighted Fisher's new GF 7100 Bannyl Lite fabric on the first floor ceiling, a 16’ wide UV printable fabric for brilliant backlit silicone-edge graphics. Fisher also featured their GF 6088 MoJo for the deck light boxes and the GF 4019 Nirvana B.O.B. for the frontlit frames inside the railing and upstairs.

In a wonderful example of form meeting function, we ended up with a user-friendly new tradeshow booth featuring Fisher's beautiful, eye-catching graphics.
The Tornado
Newsletter 30 March 2019

An abandoned warehouse proved to be a great location for this bike store, with plenty of space and enough room for an indoor test track. But this enormous space also created a challenge for the interior architect, Bruns... an acoustic problem. 

With cement floors and brick walls, the sound bounced and echoed throughout the space. So they created a unique solution - The Tornado - a combination freestanding and hanging mobile made with more than 50 Matrix Frames with acoustic panels inside. 

In order for the structure to follow the tornado shape, each of the Matrix Frames required different angled corners, making the job more complex. And to make the diabolical puzzle of different shapes and sizes easier for installation, all profiles were color coded by America Digitaal Druk, the producer of this impressive structure. 
 
 
First in Last out
Newsletter 15 March 2019
"When we started with the wetsuits they laughed at us. But they saw that the first person in with a wetsuit was the last person out of the water!"
     -- Jack O'Neill

Jack O'Neill is often called the inventor of the modern wetsuit. The man who designed the surfers' second skin so that they could stay in cold waters for hours. This quote, which appears on one of the featured images in the "Surfing - The Cult of Cool" exhibit in Belgium's seashore city Knokke, captures Jack's spirit and embodies his belief that the three most important things in life are surf, surf and surf.

Production of Matrix Frames and prints by America Digitaal Druk, The Netherlands.
Independent Fashion House
Newsletter 5 March 2019
To introduce the latest Dries van Noten collection in Paris, the designer used various Matrix Frames with fabric graphics as photoshoot backgrounds for the new designs. The Matrix Frames also featured prominently in the backstage lounge area for the afterparty.

Born in Antwerp in 1958, Dries van Noten is the third generation in a family of tailors. At the age of 18, Dries entered the fashion design course of Antwerp Royal Academy. On graduating, he began to freelance as a consultant designer before starting his own collection of menswear in 1986. Positive reaction was almost immediate with orders placed by prestigious customers like Barneys New York, Pauw in Amsterdam and Whistles in London. 

Throughout his career, van Noten has dressed actors for the Academy Awards, the Queen of Belgium for state visits and designed for various contemporary dance companies, including Justin Peck at the New York City Ballet, as well as collaborating with artist David Michalek on his performance at the Brooklyn Academy of Music.

Matrix Frames and print production by Studioline, Belgium.
 

Winter is Coming
Newsletter 15 December 2018
At the Protest Sportswear showroom in Warmond, Netherlands, Beereboom GP installed two accessory wall light boxes to introduce Protest's new line of winter accessories. 

Utilizing Matrix Frame's unique magnetic retail accessory system, behind the backlit fabric graphics, the light boxes hold 53 magnetic brackets. Once the silicone-edge graphics are in place, mounting pins are connected to the magnetic brackets to hold Protest's knitted hats and gloves.

With the award-winning Matrix Frame design and edge-lit LED modules, the magnetic brackets do not cause any shadows on the light box display. And when it is time for a new campaign, the magnetic brackets inside the light box can easily be rearranged to match the new graphics. 

 
Wrinkles Are Beautiful
Newsletter 15 October 2018
Farmec's success story began in 1889, when Molnar Moser created a small laboratory in Cluj-Napoca, Budapest.

Farmec SA is now is the largest and most important Romanian cosmetic products manufacturer. It is an emblem for Romania, with an impressive portfolio of products designed in advanced laboratories that are always current and modern. The company is recognized internationally for its manufacturing expertise and markets their products in more than 30 countries worldwide.

At their Gerovital stores, SuperPrint Romania is installing double-sided Matrix Frame Light Boxes to advertise their revolutionary anti-aging cream.

 
We Have A Dream
Newsletter 30 September 2018

In the exhibition We Have A Dream, the Nieuwe Kerk in Amsterdam presents three visionaries from the twentieth century:
Mahatma Gandhi, Martin Luther King Jr. and Nelson Mandela.

These very different men, each from a different continent, devoted their lives to the struggle against injustice and oppression. We Have A Dream shows how their ideals and dreams changed the world.

America Digital Print produced Matrix Frames and fabric graphics,
sized up to 3,15 x 17 meter.

 

 


 
Go Further With Ford
Newsletter 14 September 2018
 
Giant the Winning Combination
Newsletter 3 September 2018







 
Bips, The New Standard in Edge Lit Technology
Newsletter 19 July 2018
Click for Instruction Video

We are extremely proud to present the Matrix BIPS LED Module.

With its Built-In Power Supply, the BIPS LED Module makes perimeter lighting for your Matrix Frame Light Boxes easier than ever before. The BIPS light bar eliminates the need for a separate power supply and all of the wiring and splitters between the two.

With the enhanced design of the BIPS Quick Connect ports, connecting multiple light bars together on larger light boxes is a much simpler task. You can connect up to 40 BIPS LED Modules together on one power cord. Simply connect the BIPS LED Module to a 110v or 240v power source and the built-in power supply automatically inverts the signal to the 24v needed for the LED light on the light bar.
 
Like all Matrix Frame lighting products, the new BIPS light bars are energy-efficient LED modules that only require 15 Watts per LED module. They have a life expectancy of over 50,000 hours for a lighting solution that is easy on the environment and your budget. Also, replacement of the light bars is simple and convenient. With our built-in twist lock connectors, you can easily switch them out on the spot.

Of course there are many new accessories that comes with the Matrix BIPS LED modules, like different lengths of Extension Cords, US/EU/CN Power Cords for Wall Sockets, End Plug, EMC Cable Stop and a Cable Grommet set to protect the cable from the aluminum frame.

BIPS will boost your profit, a huge advantage in this competitive market.
 
  • Light Source: Perimeter Power Lighting
    • CREE LED
    • Power Consumption 14.5W per module
    • Life Expectancy 50,000+ hours
    • Easy to install with built-in twistlock.
    • Size 39 x 26 x 14 mm / 1.535 x 1.02 x 0.55 inch
    • All lighting components are UL and CE approved
    • In compliance with EMC directive 2014/30/EU and LVD directive 2014/35/EU
  • Standard Color Temperature (CCT): 6500K.
  • Operating Voltage: 110v to 240v inverted to 24v.
  • Sales Price of a Matrix Light Box is 25-30% cheaper.
  • The BIPS LED Modules are ready to ship today.
  • Instruction Videos are just an email away.
  • Please let us know if would like any additional information.

Matrix Frame
Best Pit Stop Ever
Newsletter 15 June 2018
With QICHI, refueling does not get any better than this. Esso Ruyver is a gas station located on the A13 Road between Rotterdam and The Hague. The station has undergone a remarkable transformation inside, the traditional shop inside replaced with a modern food mecca. Large and colorful images on Matrix Frame light boxes are attached in front of the glass walls, displaying their unique and fresh variety of menu items such as sushi, salads, burgers and all kinds of smoothie bowls. There is even a barista island with freshly prepared coffee and handmade ice cream.






 
Floating Helmets Attracts Crowd













Newsletter 30 April 2018
Floating helmets attracts crowd at the Las Vegas GlobalShop Show.
They were particularly intrigued because the helmet-arms were attached to the light box without the slightest shadow, all thanks to the magnet system developed by Matrix Frame.






 
Swatch MegaStore Paris
Newsletter 15 April 2018
After many months of work the Swatch MegaStore at 104 Avenue des Champs-Elysees, started a new "Swatchy" concept based on a palette of colour, fun and positive energy. The Paris based company Metropole produced a half round Matrix Frame wall.
 






 
The German Marshall Fund
Newsletter 30 March 2018
GMF's Brussels Forum is an annual high-level meeting of the most influential North American and European political, corporate, and intellectual leaders to address pressing challenges currently facing both sides of the Atlantic.
All of this surrounded by Matrix Frames.
Production Studio Line, Begium






Deutsche Bahn Add Graphics EU
Newsletter 15 March 2018
Deutsche Bahn AG rented 4.500 m2 of office space at the Europa-Center Berlin Adlershof. In the "open space offices" Erler & Pless created over 400m2 wall art.
On special request of the client the Matrix Frames are fitted with multi layer accoustic fleece.
 
Design Marketingargentur Brand Campus
Photo's Adrian Schulz
Production Erler&Pless, Hamburg Germany






*|MC:SUBJECT|*
Newsletter 14 February 2018
La Première ("The First") is a national French-language radio channel produced by the Belgian public broadcasting organization RTBF. It is one of Belgium’s leading radio stations carrying a wide range of spoken-word and information-based programming.

The recent installation of Matrix Frames by StudioLine at the Brussels radio studio is not only decorative, but also include sound-absorbing foam inside superior acoustical performance.
Studio Line, Belgium



President Barack Obama, Live at the Richmond Forum.
Newsletter 29 January 2018
Since its start in 1964, the Richmond Forum has been presenting the most engaging, influential, entertaining and educational speakers in the world to stimulate, inspire and inform patrons at each of five programs every season.
 
On November 18, 2017, the 44th President of the United States, Barack Obama appeared as guest of the Richmond Forum at the Altria Theater, and simulcast at the Carpenter Theatre with a total live audience of over 6,500. For more than 90 minutes, Obama delivered a speech and answered questions about current events and the state of the nation in front of an impressive Matrix Frame fabric display produced by Keith Fabry.
 
All Matrix Frames and Banners are produced by
KeithFabry, Richmond, VA


O'Neill Showroom
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Newsletter 30 Oktober 2017
Who would have ever thought that a simple quote would change the world of water sports forever? More than 60 years after it was first stated, we are still thanking the author. Jack O’Neill, who started one of the oldest surf brands in history, is still a source of inspiration for today’s water and winter sports enthusiasts. Watch the video below to discover how the invention of the neoprene wetsuit inspired the creation of the first historical surf shop, revolutionizing the way millions of riders share their common passion.
 
You can still feel the spirit of Jack O'Neill at the O’Neill European headquarters in the Netherlands. 13 years ago, O'Neill was the first major brand to adapt Matrix Frames in their retail shops, and we are proud to still serve them today.
 
The Heritage
America Digitaal Druk BV Leiden,
The Netherlands










Matrix Frame
Matrix Frame
New Support Bar Connector
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Newsletter 4 Oktober 2017
 
If you ever struggled with the hammerhead bolts on the Matrix Frame support bar connectors, then you are in for a treat.
Introducing the easier and more efficient new 45- and 90-degree support bar connectors.
These new connectors will cut down on assembly times and make it easier for your clients to install frames and lightboxes on site.
 
Now in stock 
Order article number 80907 for 90 degree and article number 80907/45 for 45 degree.
 
A Matrix Frame Product





Naturalis
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Newsletter 15 September 2017

How to recreate the inside of the "Rijksmuseum van Natuurlijk Historie" depot in a container.
The Naturalis Biodiversity Center began life as the Natural History Museum. Built between 1900 and 1911, the museum is long since outdated. In 1997, the Naturalis collection of more than 37 million specimens moved to a new home.
 
The old building that served as a museum depot for the last 106 years has a very special cast iron construction inside. All four floors are open cast iron, so you can look from the ground floor to the roof. On each floor, all walls are covered with iron cabinets. And behind every cabinet door sits a new wonder of nature, from insects and rocks, to a multitude of plants and animals.
 
As part of a PhotoArt exhibition, Matrix Frame was asked to capture the atmosphere of the museum and recreate the Depot inside a container. Photographer Arjen Veldt made a 360-degree impression of the museum depot. Matrix Frame then produced 4 light boxes to cover the walls and ceiling of the container. Now you can walk under the giant whale jaws and have a peek inside the cabinets to unlock the wonders of nature.
A project of Burgy Bouwbedrijf with special thanks to Naturalis Biodiversity Center Leiden





Nusil Live Sciences
Newsletter 30 September 2017
For 35 years, the NuSil brand has set the global standard in medical and space-grade silicones, advancing purity and quality while redefining expectations in customer care. Their best-in-class product lines make NuSil the choice across the drug delivery, medical implants, general healthcare and skin care industries.
 
Sharing the same dedication to product quality and customer care, Matrix Frame designs, builds, stores and re-builds the NuSil tradeshow booths, over and over again on both sides of the Atlantic Ocean.
 
Light Boxes and Banners produced by
Matrix Frame USA and Matrix Frame BV, The Netherlands

 






 
Societe Generale
Newsletter 15 October 2017

Founded by a group of entrepreneurs in 1864 to “promote the development of trade and industry in France," Société Générale has fully embraced its role of supporting companies’ growth and development, and is at this moment the 3rd largest bank in Europe.

In cooperation with design agency Megamark based in Paris, Matrix Frame developed a custom object to showcase brand graphics, hold brochures and provide a cozy light element to the office.
 
Design Megamark Paris,
technical Design Matrix Frame BV

 
 






 
Innovations from Portugal
Newsletter 29 august 2017
FESPA is the most important European tradeshow for printers and sign makers, so naturally, this was the perfect place for Meevo to introduce their latest innovations. 
  • The new MKF BR 320 AF Mark II is the first textile cutting machine with such a high degree of automation. It features 6 double blades and 2 single blades that are easily adjustable with the Easy-Adjust System, making fabric cutting quick and easy.
  • The MKF MX Event is the first textile sewing system that allows you to automatically join large format panels with picture-perfect precision. Featuring the revolutionary Clamp&Go System, the MKF MX Event can join panels quickly, effectively and with great quality, without having to hire a seamstress.
 
And with Meevo being the biggest Matrix Frame Dealer in Europe, the Meevo booth is built completely out of Matrix Frames, providing a bold backdrop for their new machines and beautifully highlighting all of the print materials Meevo distributes.
 
 
Watch the Video
Design and production,
Meevo Textile Display Technology






 
Room Acoustics ans Surrounding lights
Newsletter 10 July 2017
Room Acoustics and Surrounding Lights

Contractor Burgy specializes in restoring old monumental buildings in the Benelux - from 16th century residential houses, to thousand-year-old churches. At his modern concrete office in Leiden, he wanted to convey the old-world charm of his restoration projects, while also improving the acoustics. 
 
This was achieved beautifully for both the eyes and the ears by installing sound-absorbing ceiling panels that mimic the look of 17th century plasterwork. The light boxes help to reduce the noise, and at the same time, create a charming and comfortable work space. 
 
Even the printed fireplace seems to radiate heat.

 
Light Boxes and graphics produced by Matrix Frame BV, The Netherlands
 

 

 






 
IWC Schaffhausen takes a bite out of the Big Apple
Newsletter 31 May 2017
Swiss luxury watch manufacturer, IWC Schaffhausen, opened its first US Flagship Boutique in New York City- the largest store worldwide, IWC marked this with the launch of the Big Pilot's Watch Edition Muhammad Ali.

Founded in 1868 by Florentine Ariosto Jones, an American entrepreneur who aimed to combine Swiss watch making with the demand for luxury watches in the United States, IWC continues the company's rich tradition at 535 Madison Avenue, returning to its roods in the heart of Manhattan's luxury district.

 
Light Boxes and graphics produced by Matrix Frame USA
 

 

 






 
Matrix Frame Best Stand Design at CStar
Newsletter 8 May 2017
Thank you very much for stopping by our booth at the C-Star show in Shanghai last week.

We are very proud to announce that we won the 2017 Best Stand Design at C-Star in Shanghai !!
This certificate was handed over to our President Anthony Choi
and COO Alan Chan of Matrix Frame China, by Elke Moebius, Director Euroshop / EuroCIT and Ulrich Spaan, Senior Vice President of the EHI Retail Institute.






 
Matrix goes East
Newsletter 20 April 2017
Next week at the C-Star Retail Show, we are excited to introduce Matrix Frame China!!! And our expectations are high for the limitless opportunities the Chinese market offers.
 
Alan Chan and his team will demonstrate the complete Matrix Frame product line at C-Star; all the frame and light box profiles, the magnetic accessories, and our latest innovation, Matrix RD - the revolutionary Room Divider System. Developed as a room divider for your home, Matrix RD is also the perfect solution for Expo walls in museums or disposable stands.
Watch the Matrix RD Instruction Video.https://vimeo.com/196725995
 






 
Win BIG with Matrix Frame at EXHIBITORLIVE 2017
Newsletter 3 March 2017
Win BIG with
Matrix Frame at EXHIBITOR Live 2017
If you’re looking for a sure winner in Las Vegas this year,
check out the Matrix Frame booth at EXHIBITORLIVE 2017.
We’ll be showcasing our latest product innovations, including the Matrix RD
room divider line.

Come by the booth and learn more about becoming a Matrix Frame dealer.
 
Matrix Frame Booth #661
March 13-15
Mandalay Bay, Las Vegas
 
Watch the Matrix RD Instruction Video https://vimeo.com/196725995






 
Introducing Matrix RD at Euroshop 2017
Newsletter 25 January 2017

Matrix Frame is excited to present the Matrix RD System at EuroShop.
 
Developed as a room divider for your home, Matrix RD is also the perfect solution for Expo walls in museums or disposable stands.
 
At the office, Matrix RD can be used to define your space and build cubicles. And by inserting acoustic material within the walls and adding Matrix Frame magnetic accessories, you can create an eye-catching and efficient private office.
 
Now in stock in 7 beautiful colours that will blend perfectly into your surroundings.
 
The assembly is fast and simple – click below to watch the Matrix RD video and learn more.

 
Watch the Matrix RD Instruction Video.https://vimeo.com/196725995
 






 
Matrix Frame countdown to Euroshop 2017
Newsletter 25 January 2017

An Exciting Journey into the Near Future
Euroshop 2017 in Düsseldorf will be a great success.
All records will be broken: 110.000 visitors from some 100 countries travel to the Rhine to gather information on all facets, innovations and trends in the global retail world.
2.300 exhibitors will attend the event and they represent over 60 nations. All this provides impressive proof of one thing,
In retail there is just no avoiding EuroShop.

Matrix Frame will of course be there with dealers from all over the world. Come and talk to us about your most challenging projects.

We are located in Hall 3, booth A46 and we are looking forward
seeing you soon!

 






 
Museu do Dinheiro
Newsletter 18 January 2017

Touch the Gold !
In Museu do Dinheiro in Lisbon, Portugal, you can touch a real gold bar.........
but still framed by the door of the old vault
For the reception area of the museum SIGN produced a suspended Matrix Frame Light Box of 9.5 x 3.5 meter.
This bespoke light box has an integrated informative panel and a ticker bar .
The bottom of this structure serves as illumination for the expo zone directly under the light box.
This system was developed by Providencia Design.
All Matrix Frames and Light Boxes produced by Sign Wide Format Printing, Porto, Portugal






 
Matrix Frame countdown to Euroshop 2017
Newsletter 25 January 2017

An Exciting Journey into the Near Future
Euroshop 2017 in Düsseldorf will be a great success.
All records will be broken: 110.000 visitors from some 100 countries travel to the Rhine to gather information on all facets, innovations and trends in the global retail world.
2.300 exhibitors will attend the event and they represent over 60 nations. All this provides impressive proof of one thing,
In retail there is just no avoiding EuroShop.

Matrix Frame will of course be there with dealers from all over the world. Come and talk to us about your most challenging projects.

We are located in Hall 3, booth A46 and we are looking forward
seeing you soon!

 






 
Triumph
Newsletter 4 January 2017

Inspiration...
To inspire the Triumph Headquarters' employees, the walls are covered with Matrix Frames.

Frequent graphic changes show the latest lingerie fashion on every floor of
the building, in this way the HQ staff can stay up to date on the latest advertising campaigns used for Triumph and the sister brands Sloggi, BeeDees, HOM, Beldona, Journelle and Valsere
All Matrix Frames and Banners are produced by Erler+Pless, Hamburg, Germany






 
Best Wishes
Newsletter 24 December 2016






 
Woolworths
Newsletter 20 December 2016

OH WHAT FUN! 

Chrismas fun in Matrix Frames at Woolworths; 159 corporate stores, 51 international franchise stores throughout the rest of Africa and the Middle East and 69 South African Franchise stores nationwide.
All Matrix Frames are made by Clarion, Cape Town, South Africa






 
SetPoint
Newsletter 8 December 2016

Advantage Days 

To promote the Advantage Days SetPoint installed several Matrix Freestanding frames in their 35 shops and shopwindows.
The choice for white and black text on a bright red background make these frames a really good eyecatcher.
 
All Matrix Frames and Light Boxes are made by America Digitaal Druk BV Leiden, The Netherlands






 
Olympic Frames
Newsletter 19 August 2016
Olympic Frames that can do Pirouettes !

This year we adopted the Olympic theme for our exhibits to showcase that our frames can tilt and turn. The frames are powder-coated in 10 different colors, the 5 primary colors of the Olympic rings and 5 secondary colors This award-winning new application is a great success and has already been adopted by several clients.
 
You can see it for yourself September 14-16 at the SGIA Show in Las Vegas.
Light Boxes and Banners produced by Matrix Frame USA
Design Matrix Frame BV, The Netherlands

 






 
Belk Department Stores
Newsletter 16 August 2016
Belk,
Modern.Southern.Style

Belk was founded in 1888 by William Henry Belk in Monroe, North Carolina,
outside Charlotte.
In 1909 the company had moved its headquarters to Charlotte and build a huge flagship store on Trade and Tryon Streets in downtown.
The Business grew steadily, relying on bargain sales and advertising to grow the business and increase its influence throughout the South.
Today Belk operates 299 stores in 16 states generating US$ 4 billion in sales.

Matrix Frames were introduced at Belk in 2010, and have grown steadily since then, with more than10.000 frames now installed.
From community boards and wayfinders to welcome visitors and point them on their way, to freestanding frames and light boxes to promote the latest fashion trends, Matrix Frames play a big part in Belk's visual merchandising strategy.
Matrix Frame Backdrops and Signs made by XP Retail






 
JD Sports
Newsletter 3 August 2016
JD Sport Eyecatcher!

JD Sports Fashion began in 1981 with a single store in North West England.
The JD group now has over 800 stores covering both sports and branded fashion.
Matrix Frame produced several Light Boxes for the JD Sports Flagship store in Liverpool
The big Light Box, 3 meters wide and 12 meters high (10 x 40 feet), at the entrance,
is in constant competition with the sun and has an integrated news ticker.
What a great eyecatcher!
Light Boxes and Banners produced by
Matrix Frame BV, The Netherlands

 






 
Roger Dubuis
Newsletter 13 July 2016
Like Clockwork

The Roger Debuis manager meeting in the living room of the presidential suite of a 5 star hotel
in Bucharest needed a high class, ultra elegant solution, with custom sizes, and very slim depth.
The installation of this Matrix Freestanding Frame, fits this specific space perfectly
and was used in the same time as a room divider and photo wall.

The story of Roger Debuis
is primarily one marked by dazzling success.
The company was founded in 1995 by a talented master watchmaker Roger Debuis.
With remarkable dynamism, manufacture Roger Debuis soon ignited the world of Haute Horlogerie.
Striking a fine balance between traditional watchmaking expertise and avant-garde design,
its timepieces immediately made their mark.
 
Frames and digital printed fabric by SuperPrint.
The Matrix Frame Stocking Dealer in Bucharest, Romania






 
Hornets Buzz
Newsletter 30 June 2016
Bringing the Buzz Back
to the Charlotte Hornets
and
Time Warner Cable Arena

 
When the Charlotte Bobcats NBA franchise officially changed their name
back to the Charlotte Hornets in 2014, XP Retail stepped up in a big way
to help reintroduce the Hornets to the Charlotte fans with signage throughout the arena. 
 
From wall-mounted box office frames and hanging signage throughout the mezzanine, to gigantic Buzz City displays inside the arena and larger-than-life
player graphics near the locker rooms, Matrix Frame, XP Retail and the Hornets have teamed up to make quite an impression.
Matrix Frame Backdrops and Signs made by
XP Retail






 
Matrix Movie Star
Newsletter 13 April 2016
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Interview with André America at Fespa Amsterdam 2016
As a memory for all of you that visited us at Fespa,
we send you this interview.
Also some inspiration for those who could not visit us.

Please click on the photo above.

Thank you for stopping by !!!
 






 
Taming the Turbulent Zuiderzee
Newsletter 22 June 2017
 
The Past and Future of the Zuiderzee Project

The Zuiderzee project, named one of the Seven Wonders of the Modern World, is the best-known land reclamation project in the world.
 With nearly a quarter of its land area below sea level, the Netherlands is one of the most low-lying countries in the world. The constant threat and danger of heavy flooding made it necessary to take bold measures to ensure their safety. The Dutch did this most famously with the Zuiderzee project. 
 
In 1918, the Dutch began the process of taming the turbulent Zuiderzee, a 5,000-square kilometer inlet of the North Sea. The 32-kilometer long Afsluitdijk provided security, land was reclaimed from the water, and with the new land came countless opportunities. 
 
How did they do this in the 1920s? Where did they build the villages and cities and who is allowed to live there? How did this new society develop?
 
You can find the answers to all of these questions at the Expo "Polderen, Past and Future of the Zuiderzee project"
Two gigant cylindrical frames with a perimeter of 45 meter / 140 feet are interlocked.
Creating a 360 m2 / 3960 square foot wall space for the Expo.

Produced by America Digitaal Druk BV Leiden, The Netherlands
 






 
Eddie Bauer Ice Box
Newsletter 16 November 2016

Step into the Cold!!
Eddie Bauer builds to the future by keeping an eye on the past.
Amanda Hill and Jennifer McCullum react to the cold as they try on their Eddie Bauer outerwear inside the brand new "EB Ice Box" during a media preview of the newly reformatted flagship store at Bellevue Square in Bellevue, Washington.

In our coldest installation to date, Matrix Frame, working with Rainier Industries, was excited to produce the light box inside the -25 degree EB Ice Box, which was built to give customers an authentic way to test gear in sub-zero temperatures.

It was company founder, the original Eddie Bauer who actually came up with the ice box concept in 1950, when he would have his associates and employees test product overnight in meat lockers downtown.
 
To learn more about the Eddie Bauer Ice Box and how the company has refocused on getting back to the ideals of their founder, watch the news video at the link below.
http://www.king5.com/entertainment/television/programs/evening/eddie-bauer-builds-future-by-keeping-an-eye-on-its-past/327526421
The Matrix Frame Light Box is produced by Rainier Industries Seattle






 
House of the rising Sun
Newsletter 3 November 2016

House of the Rising Sun

The sun sets in the distance over the Saskatchewan prairie
But as the daylight fades outside, a new sun is rising at this residence in Regina.
A Matrix Light Box is built into this living room ceiling, bathing the room in light
and casting a warm glow on all it touches.

Production and installation by Sleek Signs
www.Sleeksigns.com
 
Tempo Team Offices
Newsletter 26 October 2016

Tempo Team Offices

Tempo Team, a leading HR services firm recently negotiated the takeover of 72 offices of colleague Vedior in The Netherlands and Belgium.
To change the look of the Vedior offices to the Tempo Team brand,
we installed over 500 Matrix Wall Frames almost overnight.
The frames with digitally printed fabric, transformed the interior to the Tempo Team look and feel and brought the acoustic performance to a cozy level.
 
All Matrix Frames and Light Boxes are made by America Digitaal Druk BV Leiden, The Netherlands
 






 
Ryder Cup 2016
Newsletter 1 October 2016
Matrix Frame at the 2016 Ryder Cup
 
The 41st Ryder Cup kicked off yesterday at Hazeltine National Golf Club
in Chaska, MN, USA.
The Ryder Cup matches the top U.S. golfers against the best Europe has to offer.
 
Working with our dealer ASI out of Buffalo, MN (@ArtByASI), Matrix Frame USA
is excited to play a part in the Ryder Cup this year.
Our frames and graphics feature prominently throughout the golf club,
from freestanding player portraits and step-and-repeats in the newsroom,
to a 100 ft. curved header and 20 by 25 ft. graphics in the main grandstand.
Click here to see the Fox9 news story
 






 
Looking at the Stars
Newsletter 5 September 2016

Looking at the Stars

Astronomy in Leiden has a long tradition. In 1633, Leiden University established an observatory to accommodate the so-called quadrant of Snellius (the Dutch scientist best known for his laws of refraction). This founding date makes the Sterrewacht Leiden the oldest still operating university observatory in the world. In the first two centuries of its existence it served mainly an educational purpose. The construction of a spacious new observatory building in 1861, under the supervision of F. Kaiser, marks the beginning of the modern era of astronomical research in Leiden. This building was the home of Leiden astronomy for over a century, and still has powerful symbolic value.

Matrix Frame is proud to be the supplier of the light boxes and wall frames in the visitor center of this beautiful observatory.
All Matrix Frames and Light Boxes are made by America Digitaal Druk BV Leiden, The Netherlands
 






 
Matrix Frame at Rack Room Shoes
Newsletter 15 February 2016
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Rack Room Shoes

In 1922 Rack Room Shoes Inc. was formed by Phil Levinson.
Levinson started out with one single shoe store in Salisbury, North Carolina,
and is now operating over 400 stores in 33 states.
XP Retail, the world's largest Matrix Frame dealer, has installed more than
3,000 Matrix Frames and nearly 10.000 graphics over the past few month's
to enhance Rack Room's point of sale look.

 
Matrix Frames and Banners by XP Retail
www.xpretail.com

 
Click here to see how to change a Matrix Frame Graphic
 
Matrix Frame at Fespa Amsterdam
Newsletter 9 February 2016
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Matrix Frame at Fespa Amsterdam

We were wondering if you would be attending the Fespa Show in Amsterdam
from the 8th untill the 11th of March. If so please let us know, so we can be on the lookout for you.

If you would like to make an appointment, feel free to contact us and we can arrange a convenient day and time to meet.

As a past visitor to our booth, we would like to invite you to stop by our Matrix Frame booth at Fespa. So we will be able to show you all the new profiles we are showcasing for 2016.

This is a can't miss opportunity to see everything all in one place, that can help you with your marketing strategies. We will be serving coffee, tea, Dutch beer and other drinks, as well as ''stroopwafels'' and Dutch cheese!

We are located at booth Q100 in hall 7 and look forward to seeing you at Fespa.

 
 
Matrix Frame News Apple Ceiling
Newsletter 10 November 2015
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Apple Ceiling

Applewine maker Buschenschank Mausser in Niederberg, Austria,
ordered this installation of a 600 x 300 cm big Matrix Frame Light Box
for their office lunchroom with a view of the Alps to be jalous of.

Lang&Lang Austria manufactured and installed this Matrix Frame Ceiling Light Box using Inlay Profile Y1
www.LangLang.at
www.maussermost.at
 
Vlisco, A Story As Unique As Our Fabrics
Newsletter 23 October 2015
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Vlisco, A Story as Unique as Our Fabrics

Since 1846 Vlisco is the leading manufactures of fabrics specialised in African Prints.
To show the world of African Prints, America Digitaal Druk creates
two Matrix Frame waves hanging from the ceiling at the Vlisco Headquarter
in Amstelveen,The Netherlands.

The separate curved parts enable the Vlico staff to show different samples
from their new collections by simply exchanging the fabric.

www.Vlisco.com
 
Matrix Frame Curved Waves made by America Digitaal Druk BV, Leiden, The Netherlands
www.America.nl

 
 
Rimowa History Comes Alive!
Newsletter 30 July 2015
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RIMOWA flagship store Cologne &
RIMOWA museum Cologne


How about a little sightseeing tour of Cologne - the home town of RIMOWA?
In the shadow of the Cologne Cathedral, you can find our flagship store
this RIMOWA store stretches across 250m².

The place to be for all RIMOWA fans to find what their heart desires.
The top floor of the store has been converted to a museum,
to make RIMOWA history come alive!
 
Matrix Frame Backdrops and Signs made by Erler&Pless, Hamburg, Germany
 

Matrix Frame